Guest Marketing
for Restaurants

Restaurant marketing software connected to your bookings, guests and service history, so campaigns start from what actually happens in the restaurant, not a list you have to keep clean by hand.
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Smiling woman dining at a restaurant with a VIP badge and a vegetarian status tag overlay a Not visited in 90 days banner at the bottom

Email
Marketing

SMS
Campaigns

Marketing
Automations

Guest
Segmentation

Reputation
& Reviews

THE GAP

You already collect everything a campaign needs.

Every service adds to what you know about your guests: who booked, who returned and who never came back. Most of it is captured the moment a table is booked, then never used again once the plates are cleared.

Two coworkers lean over a laptop at a wooden counter smiling as they discuss the screen with a notebook nearby In a café setting with a chalkboard menu in the background

First-time guests

Booked, dined, never contacted again

Last visit date

Guests starting to drift away

Party size & spend signals

Big tables, private dining, regulars

Preferences & dates

Allergies, birthdays, favourite table

Locals or Tourists

Potential regulars or passers by

THE HUB

One place for everything you do after the booking.

Guest Marketing is restaurant marketing software that lives inside Tableo. The tools below all read from the same booking and guest data, so they work together instead of needing to be stitched up.

EMAIL MARKETING

Design and send campaigns to guest segments built from real booking history.

Use opted-in guests, saved segments and campaign templates to send emails that lead guests back to the booking diary.

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Hero announcing the new seasonal menu with fresh produce on a wooden table bold headline and three dish thumbnails beneath Send now and Schedule buttons overlay

SMS CAMPAIGNS

Reach guests on the channel they actually open, for time-sensitive offers.

Create and send SMS campaigns in minutes with ready-made templates. Keep opted-in guests coming back with offers they'll actually see.

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Smiling man in a white shirt looks at his phone with a Tableo notification about a new Bistro menu Man in business casual leaning on a wooden counter checking a smartphone with a Tableo alert for Bistro 96 menu

MARKETING AUTOMATIONS

Set a message to send when a guest does something, or stops doing it.

Tableo tracks key moments in your booking diary, missed returns, birthdays, and anniversaries, and sends the right message with a booking link.

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Promotional graphic with three La Stelle messages birthday brunch invite and anniversary encouraging table bookings and celebrations

GUEST SEGMENTATION

Save segments (first-timers, regulars, lapsed) that update on their own.

Group guests by how they book, visit, return and respond, then use those segments for sharper campaigns and follow-up.

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White rounded button at top labeled Create segment below two purple rounded pills High Spender with icons and Visited >5 times with a check icon

REPUTATION & REVIEWS

Ask recent guests for a review at the right moment, and monitor feedback across the platforms that matter.

Tableo automatically sends review requests after a completed visit, helping you collect more feedback while keeping an eye on your online reputation.

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Feedback modal with five star rating cards optional comment box and a yellow Submit button front card Second card shows a thank you screen with a dining illustration and stars

RESTAURANT CRM

Guest profiles, segments and visit history. The CRM that lives in your booking platform that Guest Marketing acts on.

Tableo’s CRM transforms reservations into guest profiles and insights that improve every return visit.

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Two restaurant CRM user profile cards Daya on left and James on right with avatars names badges and notecontact panels

CAMPAIGNS FROM THE FLOOR

Real campaigns that start from a booking.

Each one begins with something that happened in the restaurant. Tableo spots it in the booking data and sends the message, on its own or with one look from you.
Promotional graphic promoting first visits and repeat guests, shown on a curved smartphone screen with yellow accents.
Mint-green poster reading 'Quiet midweek' badge and bold headline: 'Fill quieter mid-week tables' with sample chat bubbles inviting to book a table.
Phone screen shows a birthday greeting 'Happy Birthday, Nico!' with a 'Reserve your birthday table' button, promoting birthday prompts.
Prompt for guests to leave a review: shows 5 gold stars, a sample testimonial, and a 'Submit your review' button on a rounded white card.
Purple recovery dashboard: headline 'Recover guests who’ve gone quiet' with a '90 days' badge, Marcus VIP profile, 'Last Visit 18th August' and 'Visits 5 Total', plus a message 'Bistro ‘96 misses you!'.

Turn bookings into return visits with smarter restaurant marketing.

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Try Tableo for Free

Guest Marketing is available on Grow and Expand plans. 
Start free with reservations and upgrade when you’re ready.

QUESTIONS

Frequently asked questions

Yes. Tableo is restaurant marketing software built into a booking platform. We call it Guest Marketing because it focuses on marketing to the guests you already have — through email, SMS, automations and segmentation — rather than running ads or managing your social channels.
Email tools start with a list you upload. Guest Marketing starts with your booking diary and guest records, so a campaign can be built from who actually visited, when they last came in, and what they booked.
Yes. You can build and save segments from booking behaviour — first-time guests, guests who haven't booked in 90 days, regulars, large-party bookers, private-dining enquiries and more. The segments update on their own as guests book and visit.
Yes. SMS campaigns sit alongside email and automations in the same place, using the same guest data, so you can reach guests on the channel they respond to.
It is the booking system. Guest Marketing is part of the Tableo platform, so bookings, guest profiles and campaigns share one record. Nothing needs syncing or exporting.
Yes. Independent restaurants use Guest Marketing to bring back first-time guests and fill quieter nights. There's a free plan to start, and the marketing tools grow with you.
Guest Marketing and Restaurant CRM are siblings built on the same guest record. CRM is where guest profiles, segments and history live; Guest Marketing is how you act on them with campaigns.
Most restaurants start with one automation — usually a win-back for guests who haven't returned, or a first-visit follow-up. The Marketing Maturity Assessment recommends a starting point based on what you already do.
Guest Marketing is included on the Grow and Expand plans. It's not available on the free plan or lower tiers. If you're on the free plan, your booking and guest data is already being captured, so when you upgrade your campaigns can draw on your full guest history from day one. Compare plans on our https://tableo.com/pricing .
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Marketing Maturity Assessment

Five questions about how you market to guests today. You’ll get a score, a maturity stage, and a short list of what to set up first in Tableo.