You could have the most perfectly executed risotto in the city, the kind that makes guests close their eyes and sigh. But if your Google rating sits at 3.8 stars while the place down the street holds a 4.6, guess where new diners are heading? The truth is uncomfortable but simple: your food can be…
Learn how to streamline making bookings via social media with this step-by-step guide, perfect for restaurants and hotels looking to enhance customer engagement.
Discover how to start reserving tables on social media with this clear, actionable guide—from setup to guest booking verification for your restaurant.
Explore restaurant marketing trends 2025 to grasp the key strategies shaping the industry and why they matter for future growth.
Restaurants everywhere are searching for that single edge to keep tables full and buzz alive. Yet, research shows that increasing customer retention rates by just 5 percent can boost profits by anywhere from 25 to 95 percent. Most people would bet on complex advertising campaigns to achieve this. But the real secret lies in creating…
Have you heard of the concept of a love brand? If not, it might be time to rethink your restaurant branding and marketing efforts to their very core. While discounts and promotions can still be used to encourage some repeat visits, it’s emotional loyalty that really brings your customers back time and time again. Love…
The holiday season is a time of giving, and what better gift than an unforgettable dining experience at your restaurant? Beyond mastering your email marketing, and getting serious about your operations this Christmas – don’t forget to take a moment and tap into the festive spirit, and not just focus on polishing the logistics. Luckily,…
Promoting your restaurant as an LGBTQ-friendly establishment can be a powerful way to demonstrate your commitment to inclusivity and attract a broader customer base. With Google allowing an ‘LGBTQ-friendly’ tag for your business’ description, asserting your restaurant’s values has never been easier. However, be warned against making it a marketing ploy. At the end of…
With the holiday rush in full swing by now, the growing list of reservations can be exciting… as well as overwhelming. While incorporating the deposits for your special Christmas dining experiences can certainly minimise the impact of no shows, it’s also important to have a plan for filling any empty seats quickly. This is where…
By leveraging your booking widget and managing crowd control, you are certainly already seeing your reservation list get swiftly filled up. But don’t rush to declare victory just yet. With the stakes running high this holiday season, it’s hard not to stress about last minute cancellations and no shows, especially when the Christmas feasts need…
Service hours adjusted. Mailing list leveraged. The reservation list is getting busy…So what’s next? Now that more and more bookings are coming in at your restaurant, it’s officially time to move on to one of the most important steps in managing the Christmas fever. This is where crowd control comes in. Tip 5: Use crowd…
From the importance of updating your booking widget, to adjusting your service hours and optimising your T&Cs we have covered some back-end tasks to secure more festive traffic. Now, the time has come for more assertive marketing moves. That’s why for the fourth tip of the series we are going all in on how to…
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