Restaurants everywhere are searching for that single edge to keep tables full and buzz alive. Yet, research shows that increasing customer retention rates by just 5 percent can boost profits by anywhere from 25 to 95 percent. Most people would bet on complex advertising campaigns to achieve this. But the real secret lies in creating…
Have you heard of the concept of a love brand? If not, it might be time to rethink your restaurant branding and marketing efforts to their very core. While discounts and promotions can still be used to encourage some repeat visits, it’s emotional loyalty that really brings your customers back time and time again. Love…
The holiday season is a time of giving, and what better gift than an unforgettable dining experience at your restaurant? Beyond mastering your email marketing, and getting serious about your operations this Christmas – don’t forget to take a moment and tap into the festive spirit, and not just focus on polishing the logistics. Luckily,…
Promoting your restaurant as an LGBTQ-friendly establishment can be a powerful way to demonstrate your commitment to inclusivity and attract a broader customer base. With Google allowing an ‘LGBTQ-friendly’ tag for your business’ description, asserting your restaurant’s values has never been easier. However, be warned against making it a marketing ploy. At the end of…
With the holiday rush in full swing by now, the growing list of reservations can be exciting… as well as overwhelming. While incorporating the deposits for your special Christmas dining experiences can certainly minimise the impact of no shows, it’s also important to have a plan for filling any empty seats quickly. This is where…
By leveraging your booking widget and managing crowd control, you are certainly already seeing your reservation list get swiftly filled up. But don’t rush to declare victory just yet. With the stakes running high this holiday season, it’s hard not to stress about last minute cancellations and no shows, especially when the Christmas feasts need…
Service hours adjusted. Mailing list leveraged. The reservation list is getting busy…So what’s next? Now that more and more bookings are coming in at your restaurant, it’s officially time to move on to one of the most important steps in managing the Christmas fever. This is where crowd control comes in. Tip 5: Use crowd…
From the importance of updating your booking widget, to adjusting your service hours and optimising your T&Cs we have covered some back-end tasks to secure more festive traffic. Now, the time has come for more assertive marketing moves. That’s why for the fourth tip of the series we are going all in on how to…
As we are another week closer to the much awaited festive season, it is time to make more tangible plans with regards to your Christmas operations. With increased foot traffic and special events at your restaurant – agility is a key element as you prepare to dive into the holiday season. To make the most…
Following our first tip, we hope that you have now successfully reviewed your booking widget to make sure that your festive offerings this season are known. But what’s next on the list to supercharge your sales this Christmas? With restaurants embracing a massive surge in bookings (who doesn’t love that?) – this holiday phenomenon also…
With the festive season just around the corner, it is officially time to set the plans in motion and prepare for the most wonderful, and profitable, time of the year at your restaurant. With families and friends looking for a perfect spot for their next gathering, there’s no better opportunity to draw in new and…
As a restaurant owner or manager, getting more eyes on your restaurant and filling your tables is always a top priority. Marketing has become essential for restaurants that want to stay ahead of the curve. With more diners turning to online platforms to discover where they’ll eat next, having a strong online presence is no…
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