From the importance of updating your booking widget, to adjusting your service hours and optimising your T&Cs we have covered some back-end tasks to secure more festive traffic. Now, the time has come for more assertive marketing moves. That’s why for the fourth tip of the series we are going all in on how to leverage your mailing list to generate even more buzz (& revenue) this Christmas season.
Tip 4: Leverage your mailing list to promote festive offers
Your mailing list is an excellent way to re-engage with your existing customers, secure even more holiday bookings and boost sales through the roof. You can use tailored email campaigns to promote everything: your Christmas menu, one-time offers and even special events to look forward to this season.
How can a mailing list help?
Reaching out directly to past patrons increases the likelihood of repeat visits and keeps your restaurant top of the list for their next family and friends gathering. By using personalised, timely emails, you can promote Christmas events, special menus, and even lure more guests in with gift vouchers. Here’s why it works:
Personalised promos: Send tailored offers to past customers, encouraging them to return for your holiday offerings.
Cost-effective advertising: Email campaigns have a high return on investment and are significantly cheaper than traditional advertising methods. What’s not to like?
Direct Communication: Email allows you to speak directly to your customers and build stronger relationships by sharing exclusive deals and news.
Control over timing: Unlike social media promotions, email campaigns can be sent out and reach your customers at the exact time that you wish for them to receive the message. You don’t need to worry that it will be a little too late before they come across the ad.
Try it on Tableo:
With Tableo, you can easily extract your customer email list and send targeted holiday promotions. Check out this step-by-step guide to learn how to make the most of your email list and ensure it’s compliant with the GDPR regulations.
Why it matters
Segment your audience: Vegans? Families with children? First time visitors? Break down your mailing list into different segments based on customer history to help tailor emails to meet the unique preferences of each group. This is guaranteed to double up the success of your marketing campaign,
Create special offers: Why not opt for time-sensitive promotions, like a complimentary dessert for every booking before New Years Day to build some more excitement over visiting your restaurant?
Let them know what’s new: Regular email updates about your holiday hours, special events, or last-minute availability ensure your restaurant stays on your customers’ radar.
More tips on their way!
Ready to get creative with your first campaign of this holiday season? Don’t miss out on the immense potential of your email list and get started today.
Still not on Tableo? Check out Tableo’s free version to get a taste of how you can leverage your operations with no strings, or bank details attached.
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Hanna Yerega is a freelance copywriter and a powerhouse on social media, where she combines her knack for compelling writing with a masterful grasp of digital platforms. Known for her exceptional organisation skills, she handles multiple projects with unparalleled precision. Hanna is deeply passionate about not-for-profit initiatives, using her talents to amplify their messages and drive meaningful engagement.
