Tableo, a leading restaurant reservation and management platform, has unveiled its Global Digital Booking Trends Report, offering a comprehensive analysis of restaurant reservation trends across 75 countries between January and December 2024. The report, based on 1 million total bookings and over 4 million covers, highlights the transformative impact of digital reservation channels on the restaurant industry.
Key findings from the report:
Website booking forms remain the top-performing channel, reinforcing the importance of an optimized and user-friendly booking system on restaurant websites.
Reserve with Google emerges as a powerful driver of new customer acquisition, with 73% of bookings coming from first-time users.
Social media channels continue to play a crucial role in customer engagement, while email remains a steady contributor, for larger bookings.
Restaurants activating Reserve with Google saw a median 32.3% increase in bookings.
Reserve with Google: A game-changer for restaurants
One of the most striking revelations from the report is Reserve with Google’s (RWG) role in attracting new diners, with an astounding 73% of RWG users booking for the first time. This percentage aligns with a study conducted by Reuters in 2018 about Reserve with Google being a winning tool for converting customers. It underscores Google’s expanding influence on restaurant discovery and online reservations.
Jonathan Azzopardi Frantz
CEO TableoStrategic takeaways for restaurateurs
Prioritize website and Google reservation integration to maximize visibility and conversions.
Leverage social media and email as complementary channels for engagement and direct bookings.
Monitor and optimize digital booking strategies to drive long-term revenue growth.
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Tamara Naudi
Marketing veteran with 25+ years in software, Tamara leads strategy at Tableo and has a soft spot for tech trends and exotic foodie adventures.
Tamara Naudi
Marketing veteran with 25+ years in software, Tamara leads strategy at Tableo and has a soft spot for tech trends and exotic foodie adventures.
“As digital reservations become the norm, restaurants must adapt to a multi-channel booking strategy.
Our data confirms that platforms like Google and social media are key to attracting new customers and increasing occupancy.”