Rebranding a restaurant is a journey. From agreeing on designs, to revamping the decor, and working on fresh new additions on your menu – it’s certainly not without its challenges. The worst part, no matter how many big things you get ticked off, the devil is always in the details that are easy to overlook.
Whilst online booking systems are often praised for their operational efficiency, they actually absolutely play an integral role in aligning your new brand identity with the overall customer experience. Here’s how you can leverage the power of this digital tool, not only to revamp your image, but also help seamlessly tie it all in.
1. Flawless experience across all touch points
Rebranding is all about making a statement, and no elements of the customer journey should be overlooked as you make the transition. From booking widgets to confirmation emails, SMS reminders, all customer touch points need to carry the same aesthetic and tone.
Luckily, with modern online reservation systems, such as Tableo – this will not pose an issue. You can easily adjust the fresh brand colours, logos, and mimic the new tone and character of your establishment in just a few clicks. This consistency helps to reinforce your brand, formulate heightened awareness to ensure seamless customer experience across the board.
2. New ways of communication
Restaurant rebranding isn’t just about the looks, and nothing will assert your ‘customer first’ values like a modern online reservation system. By adding this convenient channel for communication with your customers, you aren’t only smoothing out any unnecessary hiccups in your daily operations, but also providing an easy and reliable booking experience to all.
By implementing a digital booking system, your new and returning customers will be able to easily book the table around the clock, as well as ensure that all the necessary information and additional requests are safely passed on to your staff prior to their arrival. This will help to elevate your service on the day, and help you leverage this information to confidently stand out from your competition.
3. Evaluate your rebranding efforts in seconds
During rebranding, understanding your target audience is key. A robust online reservation system can help collect data on your customers, including booking patterns, peak times, popular dishes, and special requests. With this data at your fingertips, you can instantly evaluate how the customers’ behaviour is shifting with your new branding.
But ‘knowing’ is only part of the battle. Make sure to use this information to further tailor your marketing campaigns, menu items, and your overall customer outreach to further tie in all the rebranding efforts and maximise its overall success.
4. Personalise for your repeat customers
We are all creatures of habit, that’s why rebranding is typically the trickiest with your regular customers. Suddenly, they find themselves without their familiar menu, usual seating, and generally nothing looks quite the same as the place they’ve grown to love. That’s why, during the transition it’s particularly important to keep the existing customer base engaged.
Consider launching a dedicated email campaign directly through Tableo, to not only inform them of upcoming changes, but to also generate a sense of excitement for what’s coming next. This also presents a perfect opportunity to provide a personalised voucher on their next visit, to encourage them to join in on exploring your rebranding efforts and thank them for the support over the years.
5. Schedule a launch – only stronger and better!
Don’t miss out on a perfect opportunity to celebrate your rebranding with a re-launch party, especially now that you can easily track your capacity, streamline the reservations, and collect information about your newcomers.
An online reservation system will easily help control your operational capacity moving forward, which is exceptionally important for bit events as such. Whether you are organising one grand party or opting for a collection of multiple smaller events, the booking systems such as Tableo will prove to be of exceptional use for your staffing schedule, floor map, and other operational elements.
6. Encourage feedback on your rebranding
Who doesn’t want to know whether or not their efforts paid off? By introducing an online booking system you can also engage your visitors to give their honest comments on your rebranding efforts, as well as generally further the visibility of your establishment.
Set automated feedback forms to be sent to your customers’ email address, or encourage them to leave their feedback on Google, Facebook and TripAdvisor with Tableo to review the elements introduced or changed through rebranding. By collecting this valuable feedback, you will be able to quickly monitor the impact of your rebranding campaign, as well as detect any mistakes that you may have overlooked in the process. Moreover, these systems can also help manage negative feedback in real-time, allowing you to respond to complaints quickly, further enhancing the impression that you are committed to delivering an excellent experience under the new brand.
Get started – no strings attached!
But don’t take our word for it: test it out for yourself. With Tableo’s free version, you can support up to 50 bookings monthly without time limits, making it the perfect solution to dip your toes in just how effective an online reservation system can be for your rebranding journey.
You will instantly be able to access and manage bookings via a user-friendly digital diary, monitor performance from your phone, accept bookings through an online widget, send automatic booking confirmations and reminders, store customer details and preferences for remarketing and now also collect customer reviews. All without any spending or long-term commitment – try it today.
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Hanna Yerega is a freelance copywriter and a powerhouse on social media, where she combines her knack for compelling writing with a masterful grasp of digital platforms. Known for her exceptional organisation skills, she handles multiple projects with unparalleled precision. Hanna is deeply passionate about not-for-profit initiatives, using her talents to amplify their messages and drive meaningful engagement.
